Maud Caillaux had just left her business school when this young 27-year-old Franco-Iranian, with strong ecological convictions, had the idea of creating a green neobank. And it is this Monday, June 13, after three years of development, that Green-Got opens its doors.
Already, the project has made a lot of noise, earning Maud Caillaux to be named among Forbes’ “30 Under 30” in 2021. Its objective: to put finance at the service of the ecological transition by redirecting investments no longer towards the fossil – as most traditional banks still do – but towards projects such as agroforestry and the preservation of corals.
A single number changed everything. “When I learned that between now and the last ice age there was only a difference of 6°C, I put that into perspective with the +2, +3 and even +4 degrees predicted by scientists, and I understood that without concrete action, everything was going to change. A real ecological slap,” she recalls.
His fear: witnessing irreversible upheavals all over the world during his lifetime. And in particular to see her native Burgundy, which she likes to survey during long walks in nature and which she paints with watercolors in her spare time, become less green and depopulate with its fauna.
Until the end of things
To act, Maud Caillaux first informed herself. “Maud has always been curious about everything, recalls her friend Alice Mevel. Already in prep, she had this spirit of protest that always made her question everything and go to the end of things to form an opinion. »
Over the course of her discoveries on the subject, she realizes “that what was the sinews of war was the money and behind the money, the banks”, she says.
Graduated in 2019, she joined forces with Andrea Ganovelli and Fabien Huet to create Green-Got, with the more than telling slogan: “change banks to change the world”.
However, in her early days, Maud Caillaux did not necessarily want to create her own business, and even less in the world of finance. “Very fashionable” as she readily admits, she first turned to design during her studies at Grenoble Ecole de Management. And it was in luxury that she did her first internships. “But I quickly cut it short. With its atmosphere of “Devil wears Prada”, this universe did not correspond to what I wanted”, she says.
Carried by strong female role models such as her mother, a doctor, and her grandmother, who runs a real estate business in the United States, and her mantra “nothing ventured, nothing gained”, she therefore opted rather for finance. “A world of which I knew almost nothing, very masculine and which often caused me to suffer several setbacks. But it was there that it was necessary to act in priority. »
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Too young, too feminine, too eco-friendly… Maud Caillaux nevertheless held on. “First because I knew that reason was on my side,” she explains. And then because his strong character finally opened doors for him. Like this time when she went to a meeting of bosses of SMEs and large companies simply to talk about ecology. “I had nothing to sell, just my speech,” she said. And, finally, it took: several leaders called me back to lead conferences in their homes. »
Since then, Maud Caillaux has sought to raise public awareness of her cause. She wrote for FinanceMag to raise awareness of the links between finance and climate change and created the website CommentEmetMonArgent. information. Via Youtube, Linkedin, Instagram and Tik Tok, she talks about green finance, and has brought together a community of 130,000 people “without spending a euro on advertising,” she says. Before its opening on Monday, Green-Got already had 3,000 test customers and 25,000 pre-registered on the waiting list.