Infotech “Buy your Christmas presents now” to avoid shortages, advises the boss of Puma

“Buy your Christmas presents now” to avoid shortages, advises the boss of Puma

The boss of the German sports equipment manufacturer Puma warned this Wednesday, October 27 against the impact of supply problems on Christmas shopping and recommended to buy his gifts now to avoid unpleasant surprises.

“As I also said to my wife, if you want to buy Christmas presents, you have to do it now”Bjorn Gulden warned on a conference call.

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“In general, and this is no joke, I think there will be shelves more empty than they should be for Christmas shopping”, he added.

Production and delivery problems

Global supply issues are currently slowing the economic recovery after the pandemic to the point of raising fears of a shortage of holiday merchandise.

In addition to traffic jams in ports, where ships wait to be able to unload, businesses are suffering the effects of production delays, due to containments linked to Covid-19 in Asia in certain regions where key factories are located.

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For Puma, an outbreak of infections in Vietnam resulted in a production interruption of around ten weeks.

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“The fourth quarter will be the one where supply will be our biggest problem”, noted Bjorn Gulden, especially as “Freight capacities are limited and prices have exploded”.

Other major brands concerned

“I believe that the supply for certain products, including in our sector, will be lower than the demand for the next two quarters” even if “Product flows are improving again”, he added.

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Toy seller Hasbro also warned on Tuesday that it failed to deliver the equivalent of some 100 million orders in the third quarter due to “Supply chain disruptions, including limited (transport) capacities and congestion in ports”.

In the United States, Walmart and other department store chains have chartered their own boats to bypass chaotic delays at West Coast ports.

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Others have chosen to receive their orders earlier than usual, to launch their Christmas promotions in advance or to abandon maritime transport for the air.

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