Entrepreneur CSR: Mix-r relies on shared services for companies

CSR: Mix-r relies on shared services for companies

In 2018, he was one of the founders of the company with a mission Mix-r alongside SEB, Caisse d’Epargne Rhône-Alpes and the Segex group, with his CSR strategy consulting firm Oraveo. Régis Chomel de Varagnes has just taken over the presidency of the network, whose raison d’être is “responsible business performance for a better world”.

Mix-r promotes initiatives with a strong economic, social and environmental impact by mixing experiences and offering its 80 members, of all sizes and from 18 sectors of activity, shared services to carry out, for example, a carbon assessment or define an eco-design policy.

“Get inspired, share and act” are its three watchwords, based on conferences, round tables or company visits with the aim of causing “snowball” effects on good practices, between peers. And master classes to “take action with sincerity” on themes such as the rationale “without greenwashing”, or ethical negotiations.

tree bag

Régis Chomel de Varagnes, former product manager of Handicap International’s famous Christmas tree bag, has twenty years of experience in the field of CSR at AXA, where he initiated one of the first awareness programs for SMEs on CSR in 2003, then for its own account with Oraveo. Its roadmap introduces new themes in the field of Mix-r: sustainable mobility and transport carried by the La Poste group and the car-sharing service Leo&Go (Vulog), policies of inclusion and diversity embodied by the Apicil group and Humando (subsidiary of Adecco), and finally the “invisible workers”.

“We ask ourselves the question of the well-being at work of our employees, but what about our service providers, those who work with us without our noticing it, sometimes in staggered hours? security, IT maintenance and cleanliness personnel,” asks Alain Denizot, Chairman of the Management Board of Caisse d’Epargne Rhône-Alpes.

As part of the reflections on responsible purchasing, Mix-r wanted to start this project with cleaning agents, to improve their working conditions through the responsibility of companies as principals.

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