Auto Fujita: Toyota enhances its technologies to reach carbon neutrality and meet climate challenges

Fujita: Toyota enhances its technologies to reach carbon neutrality and meet climate challenges




The first United Nations Climate Week in the Middle East and North Africa was held from March 28 to 31 in Dubai, so that key stakeholders could take the pulse of climate action in the region, discuss climate challenges and review opportunities.

“Achieving carbon neutrality is a major goal for us, and there are many paths and ways to achieve it,” said Kei Fujita, the chief representative of Toyota’s representative office in the Middle East and Central Asia.

He added that Toyota realizes that environmentally friendly solutions contribute effectively to achieving environmental targets only when they are widely used, and that there is no one-size-fits-all solution to address climate challenges, pointing out that it focuses on developing and implementing a variety of technologies.

He added that in 1997, the company launched the Toyota Prius, which was the world’s first mass-produced hybrid electric vehicle (HEV), indicating that it had since sold more than 19 million electric vehicles globally, and invested in Develop a complete and innovative range of electric vehicles

Hybrid Electric Vehicles (HEV), Hybrid Electric Vehicles (PHEV), Battery Electric Vehicles (BEV), and Hydrogen Fuel Cell Electric Vehicles (FCEV).

Fujita stressed that Toyota’s commitment to developing electric vehicles comes within the framework of its strategy to respond flexibly to the global demand for diverse mobility solutions, noting that the ways of using vehicles differ from one person to another, and that drivers must adapt to the different and diverse conditions of roads and climate around the world, starting from Off-road, desert environments, down to freezing cold climates, stressing that it is natural that sustainable and practical mobility solutions differ from one region to another.

Fujita stated that hybrid electric vehicles are the most convenient and practical solution in areas where electric charging systems are limited, as the fuel consumption rate is approximately 25 km / liter, which enables them to travel long distances and without the need to use special equipment, or create No change in infrastructure.

On the other hand, he said, the availability of hybrid electric vehicles equipped with external charging technology (PHEV), a greater driving range based on batteries and without carbon emissions, but this does not negate the need for an infrastructure that provides advanced electric charging systems.

Fujita added, “When we talk about mobility solutions without any carbon emissions, battery electric vehicles (BEV) are better suited for smaller vehicles and for driving short distances, as they require longer time to fully recharge the batteries. On hydrogen fuel cells (FCEV), it may be more suitable for larger vehicles that travel longer distances, and of course not everyone can be satisfied by offering a single solution as optimal for different conditions of use around the world, which is why we remain committed to developing diverse mobility solutions to meet the needs of different markets.” .

16 percent

Toyota’s sales of electric vehicles in the Middle East account for 16 percent of total sales, and this percentage is increasing annually, reflecting the increasing awareness of people about the benefits provided by electric vehicles, whether in terms of efficiency, performance and sustainability.

The company has the widest range of hybrid electric vehicles in the region through 10 models, namely Corolla, Camry, CHR, Corolla Cross, RAV4 and Highlander. In addition to the “Lexus” range, which includes “ES”, “LS”, “NX” and “RX” models.

According to Fujita, “Every customer around the world has different needs, which can also differ from one region to another within the same country, and therefore (Toyota) will continue to expand its models of electric vehicles globally in a way that meets the needs of each country separately, over the three decades that followed. With the launch of the Prius, we collected data and refined our technologies to develop a wide range of mobility solutions.”

30 models

In December 2021, Toyota announced its Battery Electric Vehicle (BEV) strategy, through which it will develop a comprehensive range of 30 models of electric vehicles (BEV) for individual and commercial use globally and achieve annual global sales of 3.5 One million BEVs by 2030.

With the aim of achieving carbon neutrality in all of its operations, Toyota had launched the “Environmental Challenge 2050” roadmap in October 2015, according to which it defined its commitment to reduce the environmental impacts of manufacturing and driving operations around the world, and set in mind a set of ambitious goals inspired by United Nations Sustainable Development Goals.

Leave a Reply

Your email address will not be published. Required fields are marked *