Technology Instagram without filter: the ten crazy numbers of the star of mobile applications

Instagram without filter: the ten crazy numbers of the star of mobile applications





Posted on Oct 6, 2020 at 12:33 PM

A decade and a billion users. Launched in 2010 in the United States, Instagram first became known thanks to its dreamlike filters and photo editing options, allowing the image buff to make a shot more attractive before sharing it. The perfect photo, in Polaroid style, is just a click away. Success is instantaneous.

Still gaining popularity since its takeover by Facebook in 2012 – for the modest sum of a billion dollars – Instagram was then inspired by Snapchat, a competing social network, to develop a feature now widely used: “stories”.

Today, IGTV and Reels have joined the ranks of tools developed with the aim of winning over users over and over again. On the occasion of its tenth anniversary, here are the ten numbers to know about “Insta”.

1- Over a billion monthly active users

A figure that makes you dizzy, but which only makes it the sixth most popular social network in the world, behind Facebook, YouTube, WhatsApp, Facebook Messenger and WeChat. 56.3% of users are actually users, and nearly 90% of network aficionados are domiciled outside the United States.

2- 53 minutes spent on average each day on Instagram

Instagram users spend an average of 53 minutes per day on the platform. This is slightly below the 58 minutes counted on Facebook.

3- More than 50 billion photos shared to date

The key to the success of these photos is Instagram’s famous algorithm, which makes influencers and brands tremble. The network remains deliberately vague on its recipe, which seems to change regularly.

4- More than 4.2 billion likes per day

Already tested, but never generalized, the removal of “likes” is still being considered by the social network, which wants to preserve the mental health of its users. Having a lot of “thumbs up” is indeed experienced as a psychological pressure for some, particularly sensitive to the eyes of others.

5- 500 million Internet users post “stories” every day

These ephemeral publications which last only 24 hours were launched in July 2016 by the image giant. Intended to compete with Snapchat, they are made to encourage Internet users to post more spontaneously.

6- 80 million videos posted every day

This represents more than 55,000 videos posted every minute on Instagram, whether on the “feed”, the news feed, or in “story”.

7- 9 ​​out of 10 people “follow” a company

The impact is considerable in fashion. For luxury brands such as “fast fashion”, Instagram can transform millions of users into customers, thanks to a shopping functionality including links that redirect the user to a merchant site.

8- 20 billion dollars in advertising revenue

Like YouTube, which generated $ 15 billion in 2019, Instagram would also be a real cash machine for Facebook: the platform would indeed have generated more than $ 20 billion last year. And unlike YouTube, Instagram doesn’t share ad revenue with creators.

9- More than 25 million companies have an account

A formidable vector of communication for a company, Instagram is the social network of the image par excellence. Today it is one of the most popular platforms in fashion, beauty, tourism and even catering.

10- The best for “hunger”

These are the pizzas that win the list of the most “Instagrammed” dishes in the world. Sushi and steaks complete this podium.

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