Fujita: The company will continue to develop electrical technologies to achieve environmental sustainability
Lexus announced that its cumulative global sales of vehicles equipped with propulsion systems that depend on electricity as one of the energy sources exceeded by 2 million electric vehicles at the end of April 2021, consolidating its leadership in the luxury electric vehicle sector, which began with the launch of the “RX400h” model in 2005, and continued is expanding its range of luxury electric vehicles to meet the needs of its customers.
This remarkable achievement by Lexus comes as part of its endeavor to enhance its range of luxury electric vehicles, and based on the philosophy of “the right product in the right place at the right time”, in order to benefit from the diverse energy sources and infrastructure available in various parts of the world.
Lexus currently sells 9 models of electric propulsion vehicles, including Hybrid Electric Vehicles (HEVs) and Electric Propulsion Vehicles (BEVs), in nearly 90 countries around the world.
While the year 2020 saw global sales of “Lexus” electric models reach 33 percent of total sales, since 2005, its electric vehicles have contributed to a cumulative reduction in carbon dioxide emissions by about 19 million tons, which is equivalent to the total carbon emissions resulting from 300,000 vehicles annually for the past 15 years.
“We are proud to have achieved this remarkable achievement in our journey, which reinforces our firm commitment to addressing environmental challenges to achieve a carbon neutral society that allows everyone to enjoy a happy, healthy and sustainable life and provides them with freedom,” said Kei Fujita, Chief Representative of Toyota Representative Office in the Middle East and Central Asia. Mobility”.
He pointed out that “Lexus” has knowledge and high competitive experience with regard to the basic technologies of vehicles that depend on electricity as one of the sources of energy, attributing this to its proven track record in developing, producing and improving components of propulsion systems, as well as gathering data and opinions of customers from different markets around the world over the course of many years.
He thanked the region’s customers for their sincere support, indicating that the company will continue its path towards developing electrical technologies in pursuit of its goal of achieving environmental sustainability.
Under its electrified vision, launched in 2019, Lexus continues to develop its own electric propulsion technologies with the aim of creating improved performance characteristics and continuing to deliver the fun and joy that customers look forward to.
By 2025, the company plans to launch 20 new or improved models, including more than 10 vehicles ranging from electric propulsion (BEV) to Hybrid Electric Vehicles (PHEV), as well as Hybrid electric vehicles HEV.
Future forecasts indicate that sales of electric vehicles will exceed sales of conventional fuel vehicles, as Lexus seeks to achieve carbon neutrality over the entire life cycle of the vehicle by 2050, from materials, parts and manufacturing processes, to logistics, driving, and recycling. Rotation.
In order to accelerate the spread of electric vehicles, Lexus plans to launch commercial production of the first “hybrid” electric vehicle equipped with an external charger “during 2021 according to a mass market model, and plans to launch an entirely new model for vehicles that rely on electric propulsion systems in 2022.” .
By employing the technologies of propulsion systems that rely on electricity, such as motors, inverters, and batteries developed by “Lexus” over the years in the field of electric “hybrid” vehicles, the company seeks to create new value and a unique driving experience for its luxury electric vehicles, which will feature A high level of dynamic performance that enriches the five senses and goes beyond conventional vehicles.