The vehicle sets new standards in meeting customer needs
A new type of ultra-luxury seat with the highest level of comfort
The new “Ghost” embodies the concept of “simplicity, the secret of beauty” and reflects the basic components of the Rolls-Royce brand in an exceptional product, simple yet extremely complex, and today it shines on the roads of Kuwait, embodying the purest expression of Rolls-Royce with its exceptional design, as a masterpiece of engineering and craftsmanship. Unrivaled.
The first model of the Ghost car reflected the interests of a new generation of customers who wanted a simpler and less ostentatious way to own a Rolls-Royce, which was a resounding success that touched the utmost aspirations of customers. The most successful models in the brand’s 117-year history.
In order for the new car to receive an inspiring resonance with Ghost customers for the next ten years, Rolls-Royce worked to set the standards in meeting their needs by creating an entirely new car targeting a specific segment of them, as the requirements of business in our time drive leaders and entrepreneurs to demand benefits As an addition to their model, they want a new type of ultra-luxury seating that offers the highest level of liveliness, comfort and simplicity.
Vital benefits
With Ghost’s dynamic and dynamic features, customers know that Rolls-Royce can offer more than just an exceptional driver experience on all roads, and on weekends it transforms from a way of doing business, to a place to enjoy special moments of celebration as he takes charge of Customers take the helm to visit a restaurant or to spend fun times with friends and family.
The vehicle has many distinguishing features, manifested in a fun color palette and bespoke features, at a time when the engineering and design team at Goodwood were making significant strides using the brand’s engineering aluminum frame.
This Rolls-Royce chassis was used first on the Phantom and then on the Cullinan and allows the marque’s designers and engineers to develop an authentic, ultra-luxury product without the constraints of platforms used to support large vehicles.
With all these expectations held by Ghost customers, Rolls-Royce has used its architecture to meet their requirements by incorporating technologies such as all-wheel drive and all-wheel steering, revealing an entirely new design that meets the expectations of customers.
At the same time, the design team was tracking an emerging movement that was used to define the Ghost’s aesthetic, as this movement reflected customers’ changing perceptions of success.
Unprecedented stability
The new car is based on the “Rolls-Royce” engineering chassis made of aluminum, and has the advantage of all-wheel drive and four-wheel steering for unprecedented stability, and at the same time features the world’s first flat-body suspension system that significantly increases flexibility and smooth performance.
The new Rolls-Royce Ghost comes with a 6.75-liter twin-turbo V12 engine with a total power of 571 hp and 850 Nm of torque, and the doors open and close electrically to provide maximum comfort, and it has interior elements tuned to a resonant frequency. Shared to provide peace and quiet.
The car also features the illuminated Pantheon grille, which illuminates the famous Rolls-Royce symbol, as well as the launch of the illuminated front panel for the first time with more than 850 stars surrounding the Ghost badge.
Thanks to Ghost’s dynamic and dynamic features, these customers realized that Rolls-Royce could provide more than just an exceptional chauffeur experience.
In fact, customers in the United States of America and several European countries have been driving the Ghost themselves since its introduction, while customers in Asia have shown a keen interest in the technologies used on board, whether for work or leisure.
On the other hand, the engineering and design team at Goodwood were making significant strides using the brand’s engineered aluminum frame.
This Rolls-Royce chassis was used first on the Phantom and then on the Cullinan and allows the marque’s designers and engineers to develop an authentic, ultra-luxury product without the constraints of platforms used to support large vehicles.
With all these expectations held by Ghost customers, Rolls-Royce used its architecture to meet their requirements by incorporating technologies such as all-wheel drive and all-wheel steering, revealing an entirely new design that meets the expectations of customers.
The design team was also tracking an emerging movement that was used to define the aesthetic of Ghost, and this movement reflected the changing perceptions of customers in the way they see success.
The design team calls this movement “Post Opulence,” or sheer luxury, and it’s understated and simple.
For this purpose, exceptional materials must be selected and used, and the design must be limited, intelligent and inexpensive.
This philosophy contrasts with the concept of “ordinary luxury”, a term coined by fashion experts, and refers to products that rely on superficial features such as massive marketing of the brand, or if we want to explain it in the context of cars, it is the intricate seams and other ways that give the illusion of luxury, by covering the products that Lacking in quality in the robe of luxury.
Based on all these elements, the new “Ghost” model was created, which was specially designed for its customers, with a simple appearance to perfection and a high quality without complications.
Super luxury
The designers, engineers and craftsmen of Rolls-Royce asked for absolute freedom to create a defining character for the new Ghost. These men and women were able to create an original and ultra-luxurious product without the constraints of platforms used to support large vehicles, hence the importance of the special engineering aluminum frame by mark.
This chassis is used exclusively in Rolls-Royce cars, and has previously been used on the famous Phantom and the revolutionary Cullinan.
The flexibility and expandability of this chassis freed the brand from all constraints, in order to meet the aesthetic and mechanical requirements of the new Ghost, which led to the creation of a dynamic car that is acoustically superior and highly durable.
smoothly
The Rolls-Royce chassis is based in its simplest form on four fixed points, one at each corner of the car. The aluminum movable barrier, floor, beams and sill plates have been specifically designed to meet the expectations of customers who want a vehicle that can be enjoyed in person or with the assistance of a driver.
On the other hand, Rolls-Royce has benefited from its expertise in the use of aluminium, by manufacturing the metal upper body in the new “Ghost” model entirely from this material. The exterior body of the car was designed as one continuous piece, seamlessly flowing from the front windshield pillar and above the roof, extending to the rear of the car, simulating the “Silver Dawn” and “Silver Cloud” models. The complete absence of separating lines gives the body of the car a smooth appearance, so that it does not distort unwanted lines.
To this end, 4 craftsmen hand-welded the body at the same time, to ensure a perfectly homogeneous piece.
semi-silent operation
In response to the opinions of customers who demanded near-instant torque and semi-silent operation, Rolls-Royce decided to develop the 6.75-liter twin-turbo V12 petrol engine. A new engine map was created for the Ghost model, ensuring the performance of this car. Dynamic net power of 563 horsepower, 420 kW, 850 Nm and 627 pound-feet of torque, to be transferred smoothly to the four-wheel steering and all-wheel drive system.
