Our strategic approach is to build infrastructure and showrooms with the best technologies
– Inauguration of service centers with facilities and equipment that comply with the global principles of Mercedes-Benz
Al Mulla Automobiles, one of the Al Mulla Group companies and the sole and authorized distributor of Mercedes-Benz cars in Kuwait, hosted a delegation from the global leadership of Mercedes-Benz AG, coinciding with its celebration of the opening of the new integrated Mercedes-Benz service center in Shuwaikh. And laying the foundation stone for a new edifice to be added to the brand’s facilities in Kuwait as part of the strategic plans for expansion and growth.
The guest delegation included the Chairman of the Board of Directors of Mercedes-Benz AG International, Ola Kallenius, CEO and President of Mercedes-Benz Cars in the Middle East, Martin Schulz, and Stefan Hoffmann, Head of Investment Relations at Mercedes-Benz AG.
This historic visit, which is the first of its kind for an authorized Mercedes-Benz distributor in the region, included a tour of the unique Mercedes-Benz boutique in the Avenues Mall.
The CEO of Al Mulla Group Talal Al Mulla, Group Chief Financial Officer Rohit Bassin, Chairman of the Automotive Sector Group Imad Fleihan, Head of Mercedes-Benz Sector Steve Brown, and a number of senior officials from Al Mulla Automobiles gave an explanation to the guests about the latest innovative retail methods that The company will follow suit, with a presentation of a group of strategic investments as part of the Al Mulla Group’s plan to expand the presence of the global Mercedes-Benz brand in Kuwait.
Talal Al Mulla said that in the past few years, Al Mulla has made great efforts to support Al Mulla Automobiles’ plans and expand the scope of the Mercedes-Benz brand in Kuwait, as part of a series of recent projects that will enhance the network of this global brand presence.
He added, “Since the beginning of our bilateral cooperation with (Mercedes-Benz), we have taken a strategic approach to build a sophisticated infrastructure that includes showrooms equipped with the best means and the latest technologies, and service centers that contain all the fixtures and equipment that comply with the principles of the global brand to offer our customers in Kuwait an unparalleled shopping experience.” It is unparalleled in the automotive world, and we are pleased to share our innovative investments with our guests during this visit, and we hope to host them in the future to reveal our future expansion projects.”
This comes at a time when the official visit included an opening ceremony for the new main Mercedes-Benz service center in Shuwaikh, which represents a comprehensive application of the principles of Mercedes-Benz in service and maintenance, which was built on an area of 11,200 square meters.
The new center, equipped with the most luxurious models and the latest technologies, features a high operational capacity, the provision of a greater number of services, and a fully air-conditioned service area consisting of 10 service lanes, one of which has been designated for the AMG model, in addition to 11 delivery lanes and a customer reception area containing two spaces. To receive private consultations and 6 other spaces to receive semi-private consultations.
The new service center provides a hall designed with beautiful professional touches, in which customers can enjoy an atmosphere of comfort, luxury and distinguished hospitality service while shopping from the latest Mercedes-Benz products available in its showroom.
Al Mulla Automobiles takes the quality of its services seriously, and from this standpoint, it has built a modern and integrated service center for Mercedes-Benz in Shuwaikh, which consists of 52 work areas, two areas for car washes and interior cleaning, an area dedicated to selling spare parts and additional warehouses. support.
The workshop for general repair services was equipped with the latest technologies and advanced mechanisms approved by Mercedes-Benz, with the company ready to invest in developing the expertise of its highly skilled and certified technical team with certified experience certificates within a series of technical training courses, which make the members fully prepared. To provide customers with the highest levels of service and support to ensure that all elements of the customer journey are implemented in accordance with the global Mercedes-Benz standards.
The visit concluded with a ceremony marking the laying of the foundation stone for the largest integrated investment in the region for Mercedes-Benz facilities, with a total area of 60,000 square meters of built-up area, which, upon completion, will add a new qualitative leap to the “Al Mulla Automobiles” network, while providing the latest shopping experiences. Car sales and after sales services, hospitality centers and many modern facilities and support services.