The winter sales period will begin on January 20 instead of January 6, Minister Delegate for SMEs Alain Griset announced on Friday, following a request for postponement from merchant associations.
“I think today it is useful to postpone, so the sales will start on January 20”, declared the minister on Sud-Radio, adding that“By law we had the possibility to start on the 6th”.
The duration of the sales will be four weeks, we told the Ministry of SMEs. Winter sales usually start in France in the first half of January.
A “vital” postponement for businesses
But the Confederation of Merchants of France (CCF) and the Traders Artisans of Metropoles of France (CAMF), in particular, had asked the government on Tuesday for such a postponement. They had judged ” vital “ for shops “To be able to sell to “right price”, without price reduction, for several winter weeks in order to be able to replenish cash flow ”, after the administrative closures imposed from October 30 to November 27 due to the coronavirus epidemic.
“I consulted the trade associations, there are many, I also consulted the associations of traders, so as usual opinions are divergent”, explained Alain Griset.
“Some were asking for the 27th. I consider that January 20 is a correct date, which will allow us to consider a good period”, he added. Alain Griset recalled that January 20 is also “The date hoped for by all restaurateurs” for the reopening of their establishments.