The Sophie Lebreuilly bakery group, born in 2014 in Etaples in Pas-de-Calais, is taking a new step with the acquisition of its regional counterpart, Fred bakeries. This network of thirteen points of sale has 80 employees and generates 5 million euros in sales. It is mainly located on the coast of Pas-de-Calais, where Lebreuilly bakeries are already very present.
Fred notably has an entirely organic bakery, Les Farines d’Emilie, in Boulogne-sur-Mer, which could serve as a new axis of development. The director, Frédéric Gambart, approaching the age of retirement, thus found a backing solution with a family group, with the same local roots. “These are two great business stories, two families from the Côte d’Opale, and all our sites are complementary,” says Olivier Lebreuilly, founder with his wife of the group, which now has 35 bakeries for 350 employees.
Aiming for 100 bakeries in 2026
The new group, which should mechanically achieve a turnover of 22 million euros this year, is mainly based in Hauts-de-France with the exception of three shops. Frédéric Gambart remains in the adventure, joining the management committee, in charge of research and development.
This operation comes a year after the opening of the majority of Sophie Lebreuilly’s capital to the FrenchFood Capital fund, while the historic funds Finorpa and Generis Capital Partners remained in the round. “The ambition remains to reach 100 bakeries by 2026”, explains Olivier Lebreuilly, who intends to use the levers of growth in his own right as well as the franchise to achieve this. The brand has 4 to 5 project opening files.
The Sophie Lebreuilly bakeries have so far experienced a dynamic trajectory, fueled by a concept adapted to semi-rural areas. The three activities of bakery, restaurant and tea room, on an average surface of 350 square meters, create a real social place. Nevertheless, the leader does not hide the fact that the surge in the prices of raw materials, up 8 to 15% on average, and construction materials, by around 10%, constitute a point of vigilance, which could slow the pace of growth.