TikTok is the most downloaded mobile application in the world in 2020, ahead of Facebook and its messengers. A success that exploded thanks to the health crisis and confinements beyond its initial audience, adolescents.
According to the specialist firm App Annie, the app owned by the Chinese group ByteDance came at the top of downloads last year, followed by Facebook, Whatsapp, Instagram and Messenger, four services of the Californian giant of social networks. Next come Snapchat and Telegram. TikTok had a rough time at the end of 2019, when former US President Donald Trump tried to ban it through executive orders that accused it of being used to spy on Americans on Beijing’s behalf.
TikTok, target of Donald Trump’s offensive against China
In June, Joe Biden announced the revocation of his predecessor’s executive orders, while asking his administration to investigate the real risks posed by internet applications owned by certain foreign powers.
An imitated format
The rhythmic video platform, often musical or humorous, claims close to 700 million monthly users worldwide.
Facebook nevertheless maintains a large lead: more than 3.5 billion people use at least one of its four platforms (Facebook, Instagram, Messenger, WhatsApp) every month.
Charli D’Amelio, the dancer with 100 million subscribers on TikTok
And Instagram and other networks have copied the format of short videos, with easy-to-use special effects, that made TikTok so successful.