Mubarak Al-Sayer: Style is an indispensable way to enrich people’s lives with exceptional experiences
Bader Al-Sayer: “Land Cruiser” will take its legendary status as King of the Road to a whole new level
Martin Aherney: Toyota listened to customers and developed the new model based on their feedback
Takami Yoko: “Land Cruiser” remains true to its roots and delivers the best off-road performance
-Ki Fujita: Allows the enjoyment of mobility to any place and unprecedented levels of comfort for the driver and passengers
The Mohamed Naser Al-Sayer & Sons Establishment Company and Toyota have launched the new generation of the famous Land Cruiser model, eagerly awaited in Kuwait, which combines outstanding performance on all terrains and a spacious, high-quality cabin that attracts the hearts of the driver and passengers and gives them an upscale experience in every aspect. their mobility, as part of its firm commitment to developing and enhancing the legendary status of one of the most popular models in the Middle East region.
Al-Sayer organized the launch event in Kuwait for Toyota partners while adhering to the health guidelines, in the presence of the Japanese Ambassador, Masato Takaoka, the company’s CEO Mubarak Nasser Al-Sayer, the Toyota Sales Business Manager Martin Aherni, the Toyota Marketing Manager Bader Faisal Al-Sayer, and the Toyota Marketing Manager. The first product planning in the sales department Hamad Al-Fawzan, and representatives of the company.
Mubarak Nasser Al-Sayer said: “I am overwhelmed with happiness when I see my family, friends and customers enjoying their Land Cruiser cars, as they have a strong relationship with him, and they are fully confident in his ability, and truly believe that when choosing the model again, it will become your choice in every Once”.
Al-Sayer added that since its first release in 1951, the Land Cruiser has been known for its exceptional off-road capabilities in challenging driving environments, pointing out that this model has, over its more than seven decades of history, been an indispensable means of supporting the livelihoods of people in the regions. It has contributed to the flow of humanitarian aid and disaster relief efforts, enriching people’s lives with the exceptional experiences provided by this legendary model.
For his part, Martin Aherney said that Toyota designed the all-new Land Cruiser by attracting the opinions of people in this region, and customers told the brand what they wanted, as it listened to them and developed the new Land Cruiser 300 based on their feedback.
For his part, Land Cruiser Chief Engineer Takami Yoko said, “Although times change, (Land Cruiser) remains true to its roots, and we raised the ceiling of our ambitions for the all-new model, as our goal was to develop a model that offers the best performance ever on the off-road, It sets a new on-road performance standard for vehicles with a body-on-frame chassis.”
He added, “My team and I are keen for customers to experience this long-awaited development, which includes groundbreaking improvements to both the chassis and drivetrain, with a stunning exterior design, and an interior equipped with luxury and luxury elements, all of which will provide an enjoyable driving experience for customers even on rough terrain.” .
He added that the launch of the all-new Land Cruiser comes to celebrate the 70th anniversary of its first launch, indicating that the all-new model will support customers around the world and contribute to enriching their lives.
In a related context, Badr Faisal Al-Sayer said, “(Land Cruiser) will raise its legendary status as the king of the road to a whole new level, with a better presence and performance than before, to attract young people and adults, male or female, who love the city lifestyle or camps in the desert.”
For his part, the chief representative of the Toyota Representative Office in the Middle East and Central Asia, Kei Fujita, said, “We are pleased to launch the all-new, long-awaited (Land Cruiser), which holds a special place in the hearts of many around the world, and is still considered one of the most famous sports vehicles. Multiple uses in the region.
“Whether you want to drive it off-road or move it around the city, the Land Cruiser will provide the enjoyment of mobility to any place and unprecedented levels of comfort for the driver and passengers, without compromising performance or safety,” he said.
Fujita pointed out that the legendary “Land Cruiser” proudly preserves Toyota’s long-standing heritage of high reliability, durability and exceptional performance on all types of terrain, and has become an essential part of people’s daily lives over the past 70 years in the Middle East and around the world. .
He thanked loyal customers for their continuous support, stressing Toyota’s commitment to continue working alongside them in order to achieve its ultimate goal of developing the best ever vehicles.
10.4 million vehicles
The Land Cruiser has succeeded in achieving cumulative sales of 10.4 million vehicles in 170 countries around the world, and has contributed to spreading fun and joy among customers, especially in the Middle East region, where it enjoys the loyalty of a wide base of customers thanks to its reliability, durability and superior performance on all terrains. Especially off-road.
In an effort to continue to meet the aspirations of Land Cruiser customers as the model that allows transportation to any place safely and securely, Toyota is working to elevate this model by setting stricter development and evaluation criteria, based on the needs of drivers around the world.
Design Dimensions
In a sign of their great confidence in the dimensions of the distinctive design of the model, Toyota engineers did not make any change except for some minor modifications, even with the adoption of the new Toyota Global Engineering (TNGA) platform. A more solid appearance is given by the wider surround surface of its front and rear tires.
Toyota has combined its technical expertise acquired over the past years with the latest innovations, with the aim of making a number of improvements, most notably reducing vehicle weight, lowering the center of gravity, adopting new propulsion systems, as well as new interior and exterior designs, and more advanced safety features.
3 options
The 2022 Land Cruiser comes with three drivetrain options, including two newly developed V6 engines equipped with twin turbochargers.
The 3.5-liter twin-turbocharged V6 petrol engine offers class-leading performance that outperforms conventional eight-cylinder engines, producing 409 horsepower and 650 Nm of torque.
The 3.3-liter V6 twin-turbo diesel engine, which will be available in the region soon, produces 302 horsepower and 700 Nm of torque.
The two newly developed engines come with a ten-speed automatic transmission, and the model is also available with the option of a naturally aspirated 4-liter V6 petrol engine, which produces 271 horsepower and torque up to 385 Nm, which is connected to a six-speed automatic transmission.
The all-new suspension system in the “Land Cruiser” features a double-wishbone suspension system for the front wheels and an advanced four-link suspension for the rear wheels, which provides a higher level of stability on the paved roads and greater performance off-road, while ensuring the vehicle’s lightweight and high rigidity structure, High reliability and contributes to greater fuel efficiency.
The Adaptive Variable Suspension System (AVS) (available on grade) optimally controls damping force according to driving conditions, ensuring superior comfort when driving on all terrains.
The new generation of “Land Cruiser” introduces the concept of Integrated All-Wheel Drive Management (AIM), which provides comprehensive control of vehicle power, all-wheel drive system (AWD), as well as suspension systems, brakes and steering according to driving conditions that work together to raise driving pleasure to levels New.
Help features
The all-new Land Cruiser is equipped with the latest off-road driver assistance features, most notably the triple differential lock system (front, center and rear), which is unique in this class of vehicles, which provides additional off-road capabilities.
The newly developed Toyota Electronic Dynamic Suspension System “E-KDSS”, the first of its kind in the world, allows independent control of the front and rear suspension systems, and gives the driver and passengers greater comfort and stability, regardless of the varied road conditions.
The new 3D-MTM multi-terrain display helps the driver determine the road conditions around the vehicle, as this system, a first of its kind for Toyota vehicles, facilitates safer and more confident maneuvers at low speeds, while the mode The new AUTO that has been added to the MTS system improves the capabilities of the system by having the option to adjust according to road conditions, such as sand, rocks, dirt and mud.
The model is characterized by the availability of the crawling system and the facilitating the cornering system, while the updates that took place on the all-new “Land Cruiser” contributed to making it unique as an iconic vehicle, without compromising its heritage and traditional features of durability and originality, which make it the ideal all-wheel drive vehicle for all roads, especially rugged ones.
The design of the front of the model is based on the heritage of previous generations, with a number of practical features, such as the headlights and radiator grille that have been upgraded to reduce the risk of damage during off-road driving.
The daytime running low headlights are connected to the radiator grille in a straight line to form a distinctive feature of the Land Cruiser, while the vehicle side is characterized by strength and contrast lines that appear sharply.
The perfectly flat bonnet meets the nearly 90-degree vertical grille, matching the roof and tailgate, while to the rear of the cabin, the design is complemented by a sleek, modern look that reflects the straight lines of the front and side and underlines the vehicle’s powerful stance.
elegant space
The all-new interior embraces the occupants in an elegant and comfortable space, isolated from any external influences, and care has been taken to ensure that controls and switches are within reach, while taking into account ease of operation, even when driving on difficult roads.
The cabin offers a range of advanced features, such as wireless charging for smartphones, Active Noise Canceling (ANC) technology, and an automatic air conditioning system that includes 4 zones that can be individually controlled with a rear control panel.
As for the central instrument panel, it includes a 7-inch color MID display and a 12.3-inch multimedia screen.
Additional available features include a “JBL” audio system that includes 14 speakers, a ventilation system for the first and second row seats, while the driver’s seat is electrically adjustable to several positions, and the second row seats can be tilted and folded at a ratio of 40:60, while the third row seats It is fully foldable to serve as a flat storage area, while the vehicle has the advantage of opening the tailgate electrically, as well as smart entry and start systems.
safety first
As with other Toyota models, safety remains a top priority in the all-new Land Cruiser, as the distinctive safety system is integrated with Toyota Safety Sense advanced safety technologies, which include the pre-collision system (PCS) with capabilities and features. New features include Emergency Steering Assist (ESA) and Intersection Turn Facilitation System, to help prevent collisions with vehicles, cyclists and pedestrians.
Advanced safety technologies include all-speed Radar Cruise Control (DRCC), Lane Tracking System (LTA), Lane Keeping Assist (LDA) and High Beam Automatic (AHB).
The all-new Land Cruiser includes other safety and security features that raise the level of passenger protection, which are 8 airbags that work with the Supplementary Movement Restriction System (SRS), including side curtains for the three seats, Vehicle Stability Control System (VSC), and Anti-lock System (TRC). Anti-lock braking system (ABS), Brake Assist (BA), Parking Brake Assist (PKSB), Blind Spot Monitoring (BSM), and the Multi-Terrain Monitor (MTM) that includes the PVM panoramic display. , and others.
10 colors
The all-new Toyota Land Cruiser is available in ten distinctive exterior colors that allow customers to express their personality, including 3 new colors, which are Pearl White (Precious), which is characterized by its high brightness and appearance similar to pearl, and the high-quality Dark Blue (MC) that reflects the modern design of the vehicle. The sophisticated brass (Avant-garde ME) gives the vehicle boldness and presence.
The interior is available in either neutral beige or black and dark red, and the vehicle comes equipped with new 17, 18 or 20-inch alloy wheels, while the 18-inch wheels are available in two designs, one of which provides better off-road performance, while the The other with its attractive design and practical specifications.
highest standards
3500 cc twin-turbo engine, 409 hp, 6 cylinders.
10-speed automatic transmission.
Hill-start Assist Control (HAC).
Hill Descent Assist (DAC) system.
– Vehicle Immobilizer Integrated Management System (VDIM).
Adaptive Variable Suspension System (AVS).
Electronic Parking Brake (EPB) and Hold Brake System.
– Protection system to avoid collision and radar control system for automatic control while driving.
Blind Spot Monitoring (BSM) + Rear Cross Traffic Alert (RCTA).
– Lane Departure Alert (LDA).
– On-track tracking system (LTA).
Crawl control system.
