Infotech Twitter: Is Elon Musk (already) scaring away advertisers?

Twitter: Is Elon Musk (already) scaring away advertisers?

Will the Twitter engine stall just after its takeover by mega-billionaire Elon Musk? The entrepreneur, a fervent libertarian, has multiplied the declarations on his intention to make it a platform of absolute freedom of expression, which is not to the taste of advertisers, the main contributors to his income.

US automaker General Motors, rival of Tesla, also owned by Musk, was the first to say it was suspending its ads. “We are talking to Twitter to understand the direction of the platform under its new owner.he said in a message sent to AFP. As is normal during a major change on a media platform, we have temporarily suspended our paid advertising. » In its wake, the Franco-Italian-American group Stellantis (Peugeot, Citroën, Fiat Chrysler, etc.) said “vigilant […] vis-à-vis the new management of Twitter », from Reuters. Contacted by “L’Obs”, Stellantis specifies:

“We systematically monitor all social media channels in which our brands actively participate through our advertising agencies. This vigilance will continue under the new management of Twitter. »

More broadly, the American advertising giant Interpublic Group (IPG) would have recommended to its customers to “temporarily suspend” their activities on Twitter, in particular the purchase of advertisements, reports journalist Ryan Barwi

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